How I fell for the dark side of Marvel Comics - Saved By Pop Culture - Salon.com: And it wasn't all brute force. True, the early Hulk could barely talk -- and that was fine. The Hulk smashed. But if we wanted muscular language, a rhetoric of power to play with, well, Marvel could give us that, too. Consider Odin, having gone insane (Marvel heroes periodically went insane, an occupational hazard), observing to Thor: "Have a care, rash youth, for 'twas I gave you godly power, 'twas I made you what you are, for I am the Word, the Will, and the Way!"