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Monday, March 14, 2011

My Weekend with the iPad 2 | Ted Landau's User Friendly View | The Mac Observer

My Weekend with the iPad 2 | Ted Landau's User Friendly View | The Mac Observer: My biggest surprise was how fast the line moved once the doors opened. Apple has the procedure down to a science. If there is a better way to handle this, I can’t imagine what it is. An Apple employee had a set of cards, each one representing the specs for an iPad in stock. While waiting in line, you told her what model you wanted and she handed you the appropriate card. When you at last entered the Store, you confronted a line of Apple employees. You were immediately paired with the employee at the front of the line, who then led you to the back of the Store to get the iPad model on your card. If you wanted any accessories, he’d assist you with that as well. When you were done, he’d pull out an iPhone with a credit card reader attached (it looks slightly bulkier than one of those iPhone cases with a built-in battery pack). You paid on the spot — and were on your way. I was out of the Store by 5:20.