How Apple played hard to get and seduced the enterprise | Phones | Macworld: AIM’s experience isn’t unique. Speaking at Apple’s quarterly earnings conference call in January, acting CEO Tim Cook said, “The iPad started shipping in April, and we are already up to 80 percent of the largest companies deploying or piloting the product. This is unheard of, at least in my dealings with the enterprise over the years. Generally enterprises are much slower, much more cautious and use things that have been in the market for a long time.”