Hollywood tale for replacing DVD a cliffhanger | Media Maverick - CNET News: UltraViolet (UV) is the name of new technology standards expected to debut this summer that Hollywood hopes will help reignite the public's interest in collecting movies and cauterize the bleeding in their home-video divisions. The consortium that created UV includes all the big film studios--with the exception of Disney--and numerous movie-sector allies, such as Microsoft, Nokia, Sony, Comcast and Netflix, said in January that the technology will ensure consumers will be able to play their movies and TV shows on a wide range of devices and services.
At the core of UV's offer to consumers is the ability to store films on a service provider's servers, or what is commonly referred to as the cloud. One new feature being discussed at UV calls for asking users to load their DVDs into their computers so UV can scan them and verify they possess the movies, according to film industry insiders who spoke with CNET. After verification, UV would place a copy of the film in the person's digital locker.