WordsFinest: Why Marvel and DC's Digital Comics Failed: However, if they're not willing to accept sub-$1 dollar price points, then they need to seriously consider content subscriptions. If consumers can't justify the cost of owning a digital comic, then rent the comics to them in unlimited subscriptions, like Netflix does with our old TV shows. With an all-you-can-eat rental model, digital comics can be just as horrendously addictive as Netflix Instant Play.