What if a book is just a URL?: The idea of access versus ownership is coming to the forefront quickly in the book publishing world. Inventive Labs recently launched the beta site for their HTML5 Book.ish ereader. All you need to use Book.ish is a web browser — you sign in and read your books. There's no software or files to download, just complete no-muss no-fuss access to your books. You don't own your books in the traditional sense — you own the rights to access them.