Delta Dawn - Reason.com: The first Sears, Roebuck catalog was published in 1888. It would go on to transform America. Farmers were no longer subject to the variable quality and arbitrary pricing of local general stores. The catalog brought things like washing machines and the latest fashions to the most far-flung outposts. Guitars first appeared in the catalog in 1894 for $4.50 (around $112 in today’s money). By 1908 Sears was offering a guitar, outfitted for steel strings, for $1.89 ($45 today), making it the cheapest harmony-generating instrument available.