Samsung OLED will retail for $9,000 | TV and Home Theater - CNET Reviews: The TV, formally known as the Samsung Super OLED, will retail for 10 million won ($8760 U.S) and is expected to compete with LG's own OLED panel the EM9600. The LG is also due in 2012 and won CNET's BEST of CES 2012 award.