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Thursday, October 20, 2011

At Popcorn Hackathon, Coders Team With Filmmakers to Supercharge Web Video | Underwire | Wired.com

At Popcorn Hackathon, Coders Team With Filmmakers to Supercharge Web Video | Underwire | Wired.com: Popcorn.js, which few outside the web-development world have ever heard of, could be the next big thing in internet video. It’s a simple — for coders, at least — framework that allows filmmakers to supplement their movies with news feeds, Twitter posts, informational windows or even other videos, which show up picture-in-picture style. For example, if a subject in a film mentions a place, a link can pop up within the video or alongside it, directing the viewer to a Google Map of the location.

Popcorn-powered videos work in any HTML5-compatible browser and are easy to navigate for anyone who has ever used the internet. The tools the Popcorn coders are creating could lead to far more interactive online experiences, not just for movies and documentaries but for all videos...

“Popcorn is the most developer-friendliest library for making it super-simple to make a read-only experience, which is what HTML5 video really is,” said Waldron, one of Popcorn.js’s lead developers, while ferociously typing out The Interrupters code. “The library is very small and very capable of making it super-easy to add an interactive level [to video]...”