TV, movie industries futilely fighting future | Networked Players | Playlist - Page 1 | Macworld: In making their content hard to acquire through legitimate means, the movie and television studios are falling prey to the same classic blunder as the music industry—trying to enforce scarcity. After all, if people can only get your content from your prescribed sources, then you can enforce whatever price and terms you deem fit. It’s kind of the digital content equivalent of security through obscurity.
But over time, the industry has become entrenched in its comfortable, lucrative position. You can see it in the paltry attempt it makes to embrace digital media; every few years it seems like the content producers concoct another new scheme. But they all have the same fatal flaw: They focus first and foremost on how to protect the content rather than how to consume it. By doing so, the content providers have shown they have the wrong people's best interests at heart and proved that they're far less interested in creating a product that consumers want to buy than they are in creating one that consumers are forced to buy.