The hidden power of typography - Imprint - Salon.com: Favorites come and go, but there's always some good old trusty and reliable ones we can fall back on. Baskerville is a classic that we use for our own communications and we prefer the Monotype cutting. Futura is perhaps a more modern classic we use extensively. It has a great variety of weights, and provides typographic 'colour' or distinctive tonal variation on the page. Currently, we seem to be using Neutraface quite a bit.