Apple and a web-free cloud: The nature of Apple's new iCloud service, announced at WWDC, is perhaps more interesting than it seems. It hints very firmly at the company's longer-term strategy; a strategy that doesn't involve the web.
So in the future don't be too surprised to see Apple integrate iCloud even more tightly with both iOS and OS X. For the same strategic reasons, don't be shocked to see more custom chips appear — I expect to see the arrival of ARM-based MacBooks and the transition away from Intel for Apple's laptops. That's because for Apple, It's all about the platform.