Cringley: Apple iCloud’s real purpose is to kill Microsoft’s Windows – MacDailyNews - Welcome Home: “Apple’s announcements yesterday about OS X 10.7 pricing (cheap), upgrading (easy), iOS 5, and iCloud storage, syncing, and media service can all be viewed as increasing ease of use, but from the perspective of Apple CEO Steve Jobs they perform an even more vital function — killing Microsoft,” Bob Cringley writes for I, Cringley.
“The incumbent platform today is Windows because it is in Windows machines that nearly all of our data and our ability to use that data have been trapped,” Cringley writes. “But the Apple announcement changes all that. Suddenly the competition isn’t about platforms at all, but about data, with that data being crunched on a variety of platforms through the use of cheap downloaded apps.”
Cringley writes, “What this requires from Apple is a bold move that Microsoft would never make: Jobs is going to sacrifice the Macintosh in order to kill Windows. He isn’t beating Windows, he’s making Windows inconsequential.”