The Super Bowl's bloated, chaotic spectacle - Super Bowl - Salon.com: what really jumped out this year were all the ads that showed how Internet mash-up culture has found its way to Madison Avenue -- and that generally suggested how modern technology has pretty much destroyed our sense of time and space.
Wow. While watching the Super Bowl, I was reading McLuhan's "The Medium is the Massage", where he pretty much says the same thing. Except he says it in 1967. The year of the first Super Bowl. Forty-five year ago.
Many of the ads seemed to be about Super Bowl advertising -- and about the act of consuming media in general, and about living in a universe where consuming media is the same thing as being alive.
Television is sports is advertising is history; pop culture devours itself.