The utter brilliance of Old Spice's viral campaign:
Why can't everything be as wonderful as the new Old Spice campaign? What started with last winter's instantly classic "I'm on a horse" clip has continued to charm this summer as "the man your man could smell like," the devastatingly suave Isaiah Mustafa, has swan dived into our hearts. On Tuesday and Wednesday of this week, Old Spice and its hilarious spokesdreamboat took the awesome to a whole new level -- by speaking directly to those fragrant fans.
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