To fight iPad, HP reaches for Russell Brand | Technically Incorrect - CNET News: If that doesn't quite work, you could release a good product, call it the TouchPad, and tell people that the iPad isn't your competition at all because you're really after the enterprise customer.
Just in case that doesn't convince everyone, reach for one more resort: make them laugh.
I am grateful to the Silicon Alley Insider for revealing that HP has, indeed, gone for the laughs. HP, which has managed to create one or two very good ads in its time, has reached for Russell Brand to make a series of short videos, each one about a different aspect of its new, non-iPad-competing tablet.