For Netflix, there's a way out of pricing mess | Media Maverick - CNET News: And that's why the backlash has been so extreme. Many of the company's 23 million subscribers are outraged over the money issue and they're just plain disappointed in the way Netflix is behaving. Dumping a 60-percent price increase on customers and casually announcing the move in a blog post without warning isn't what Netflix is supposed to be about. There's no doubt that Netflix's brand is suffering. Good will and trust is being drained, and quickly.