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Tuesday, June 29, 2010

Downfall of the beer lords

Downfall of the beer lords: Woe to the mega-brand. Big beer is hurting, squeezed at both the low and high end. Bud, Bud Light, Miller, Miller Lite, Coors -- sales are down, significantly. Meanwhile, craft beers -- defined as breweries shipping under two million cases a month -- continue to enjoy steady growth and cheap "sub-premium" beers -- Pabst Blue Ribbon, Keystone Light -- are flourishing.


Salon - http://www.salon.com/rss/all_salon.rss