MacDailyNews: "I talk about the battle for consumer attention. Consumers now are spending an average of 12 hours a day with media each day. Worse, much of that time is spent multitasking: consumers surf the Web in front of the TV, text friends from their phones while on the computer, and write blog posts while listening to music,' Howe writes. 'Former Microsoft sociologist Linda Stone even coined a name for this phenomenon: continuous partial attention.'"
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