Computerworld: The 8 secrets that make Apple the No. 1 consumer electronics company: "Apple isn't the biggest consumer electronics company, nor the most profitable..."
MacDailyNews - http://www.macdailynews.com/
Its influence on global design is many orders of magnitude higher than its nearest competitors. It engenders customer loyalty significantly greater than that earned by any other company in the consumer electronics space.
1: Engineering supports design -- no exceptions
2: Fewer is better
3: The experience is the product
4: The product is the product
5: You can't please everyone, so please people with good taste
6: Leave the past behind
7: Product names are important. Really important
8: Group affiliation is the driver