Peeling Away Healthcare's Sticker Shock: The health care industry plays a gigantic game of Blind Man's Bluff, keeping patients in the dark while asking them to make life-and-death decisions. The odds that they will make the best choice are negligible and largely depend on chance. Patients need to have data, including costs and their own medical histories, liberated and made freely available for thorough analysis. What health care needs is a window sticker; a transparent, good-faith effort at making prices clear and setting market forces to work.