Taking Twitter's cue, Facebook debuts Interest Lists | Digital Media - CNET News: In offering an alternative to Twitter lists, Facebook is seeking it make it easier to curate and customize news feeds. It's a stretch to describe this as a move toward becoming a personalized newspaper, but this is part of a broader product strategy to make Facebook the indispensable URL on the Internet. To the degree that it succeeds, the company would take another step closer to becoming an essential platform where its users come to Facebook because they're interested in content beyond photos of their Uncle Waldo doing the Macarena.