Netflix splits off DVD service as Qwikster, adds video games: Netflix chief Reed Hastings in a statement late Sunday revealed that the company was forking its traditional physical disc service out under the Qwikster name. All Blu-ray and DVD rentals will now go under the new banner while Netflix is reserved solely for Internet streaming. While the service will give users two account locations, it should also provide a route for significant improvements now that disc rentals have a dedicated team, Hastings said....