MacDailyNews:
• Google is going after "input one" on your TV -- the first input where your cable box is plugged in, which is a really big, really risky bet. Most people don't mess with input one. How often do you switch cable or satellite providers? Or set-top boxes? Rarely, if ever.
• Apple, meanwhile, is going after "input two," where your DVD player or videogame machine is probably plugged in. In most households, that's likely to be an easier entry point -- mentally easier to unplug, easier to experiment with.
Frommer writes, "That, combined with the significantly lower initial cost for Apple TV versus the Google TV gadgets, is why we think that Apple will have higher adoption this holiday season than Google TV... Because of the simpler message and lower price tag -- $99 is within impulse-purchase range, while $300 is not -- Apple should at least have an easier time convincing people to give Apple TV a try than Google will for Google TV. And that's how Apple has won this early first round."