Clive Thompson on the Power of Visual Thinking | Magazine: When I went online to shop for a laptop this summer, I faced a blizzard of choices. Was an ultralight worth the price, or would a heavier model do? Did I need a big screen, or would it make the computer a pain to lug around? As I flipped from page to page reading screenfuls of specs, the options baffled me. So I picked up a different thinking tool: a crayon.
Using one of my son’s Crayolas, I drew doodles of all the laptops and covered them with little icons depicting the pros, cons, and cost of each. When I stood back and looked at the pictures, the answer leaped out. I could now “see” at a glance which deal best fit my needs and pocketbook (13-inch MacBook Pro with 8 gigs of RAM).
In essence, I used “visual thinking”—drawing pictures to solve a problem. And if you believe the visualization experts, a new language of pictures may be precisely what we need to tackle the world’s biggest challenges.